Under the Patronage & Attendance of

H.H. Sheikh Juma bin Maktoum bin Juma Al Maktoum

CRISIS COMMUNICATIONS

RIDING OUT THE STORM

TRENDS, CHALLENGES AND BEST PRACTICES

MARCH 8-9, 2017

DUBAI, UAE

Date

March 8-9, 2017

Location

The Address Dubai Mall

Speakers

23 Experts

ABOUT THE CONFERENCE

With the continuing evolution of communication platforms, news and word of mouth spread faster and even wilder than it used to a decade ago. Today we live in a world where both government and corporate reputations are more fragile and where crises seem to be occurring more frequently. One of the biggest challenges for communication professionals is the early recognition of crises and how to successfully manage it using effective communication techniques.

The conference is designed to present today’s communication professionals with an expert perspective and learning opportunity that they need to stay competitive in a fast moving world. From the preeminent thinkers whose work has defined the field to the rising stars who will redefine the way we think about business, the conference will bring together leading minds to share their insights and best practice on how to protect an organization’s reputation.

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22

SPEAKERS

4

PANELS

100+

PARTICIPANTS

4

COUNTRIES

10+

CASE STUDIES

 1

TOPIC

Event Speakers

SAMER COSTANTINI

Advisor

UAE Federal Competitiveness & Statistics Authority

MAZEN NAHAWI

Chief Executive Officer

CARMA

SAADA HAMMAD

Regional PR Director

Ogilvy PR

HASSAN FATTAH

Partner

Brunswick Group

FAKHER DAGHESTANI

Communications Director

Boeing

AHMED NAGUIB

Founder & CEO

El Masna3

HICHAM EL AMRANI

Managing Director

ACG Communication & Training Consulting

ALEXANDER MCNABB

Digital Media & Communications Consultant

MAYA HOJEIJ Senior

Bulletin Editor & Presenter

Dubai Media Incorporated

RASHA KASHKOUSH

Head of Communications

MENA Facebook

SAAD AL RUBAIAAN

Government Communication Advisor

LEILA HATOUM

Senior Deputy Editor-in-Chief

Newsweek ME Magazine

ANGUS MACCORMICK

Vice President

Emerging Markets, vARMOUR

MAMOON SBEIH

Managing Director

Arab Region APCO Worldwide

FADL EL TARZI

Socialeyez

Chief Executive Officer

KHALED ABDULLA

Head of Corporate Communication

MENA Barclays

BRANDY SCOTT

Presenter

The Business Breakfast Dubai Eye

JONATHAN SHILLINGTON

Managing Director

Middle East Grayling

MOHAMED AL NUAIMI

Chief Executive Officer

Mawarid Finance

KHALED HASSAN

Digital Marketing Director

IBM

SPEAKERS FROM

Event Partners

MEDIA, RESEARCH & ASSOCIATION

TRAINING

VIDEO PRODUCTION

TECHNOLOGY

Workshop

The training workshop provided a practical operational framework for pre-emptive action planning and the simulation game trained the participants’ crisis management skills by playing out an actual crisis where they explored all phases of crisis management. Participants also got to form a crisis committee with their peers and were asked to analyze the crisis, determine a clear strategy and implement the right actions. With the input of the first conference day in mind, participants were prepared to face all crises head on.

Event Location

THE ADDRESS DUBAI MALL‎

DUBAI, UAE

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