Under the Patronage & Attendance of
H.H. Sheikh Juma bin Maktoum bin Juma Al Maktoum
Riding out the Storm
Trends, Challenges and Best Practices
march 8-9, 2017
March 8-9, 2017
The Address Dubai Mall
about the conference
With the continuing evolution of communication platforms, news and word of mouth spread faster and even wilder than it used to a decade ago. Today we live in a world where both government and corporate reputations are more fragile and where crises seem to be occurring more frequently. One of the biggest challenges for communication professionals is the early recognition of crises and how to successfully manage it using effective communication techniques.
The conference is designed to present today’s communication professionals with an expert perspective and learning opportunity that they need to stay competitive in a fast moving world. From the preeminent thinkers whose work has defined the field to the rising stars who will redefine the way we think about business, the conference will bring together leading minds to share their insights and best practice on how to protect an organization’s reputation.
Influencers & Bloggers
Social Media Strategists
The conference is targeting communications professionals from both the public and private sector in the UAE
UAE Federal Competitiveness & Statistics Authority
Chief Executive Officer
Regional PR Director
Award Winning Author and Speaker
Founder & CEO
Hicham El Amrani
ACG Communication & Training Consulting
Digital Media & Communications Consultant
Senior Bulletin Editor & Presenter
Dubai Media Incorporated
Head of Communications MENA Facebook
Saad Al Rubaiaan
Government Communication Advisor
Senior Deputy Editor-in-Chief
Newsweek ME Magazine
Emerging Markets, vARMOUR
Managing Director , Arab Region
fadl el tarzi
Chief Executive Officer
Presenter, The Business Breakfast
Managing Director, Middle East
Mohamed Al Nuaimi
Chief Executive Officer
Head of Corporate
Digital Marketing Director
Mohammed Bin Rashid School
08:00 - 09:00
Registration & Welcome Coffee
09:00 - 09:55
ARE WE DOING IT RIGHT?
A panel to start the debate from across the spectrum tackling some of the biggest questions and issues related to crisis communications in the region in general and UAE in specific. It will highlight the challenges, trends, opportunities as showcased by speakers from the agency, client and media
10:00 - 10:30
10:30 - 10:45
10:45 - 11:30
One-on-One session with our moderator to shed light on a specific incident and how the organization managed the crisis effectively. It is an opportunity to shine and share first-hand experience with the audience.
11:30 - 12:30
LESSONS LEARNT: MANAGING AND PROTECTING THE CLIENT’S REPUTATION DURING A CRISIS
How do clients and agencies work together to dodge that “crisis” bullet? A live discussion between agency and client speakers to discuss how both parties should work together to manage a crisis and shed light on some real examples.
12:30 - 13:30
13:30 - 14:30
MANAGING RISKS ONLINE (DIGITAL & SOCIAL): THE IMPACT OF DIGITAL COMMUNICATIONS IN TIMES OF CRISIS
With the internet evolving day by day, a crisis can take down an organization’s reputation in a matter of hours rather than months and all it needs is just one person be it a disgruntled employee or an unhappy customer. The session will examine the impact digital communications today and how to manage a crisis online and using social media.
14:30 - 15:15
A session to highlight a key crisis that occurred and how it was handled effectively. Speaker will present to the audience their experience and share the different tactics used to steer from the storm.
15:15 - 15:30
15:30 - 16:30
INFLUENCING AND CONTROLLING YOUR BUSINESS’ REPUTATION IS THE MAIN OBJECT AFTER A CRISIS. FIND OUT HOW JOURNALISTS WORK TO IMPROVE YOUR IMAGE AND REGAIN TRUST.
If prevention fails, issues can escalate quickly into a crisis and makes the media headlines. To manage critical situations successfully, communicators need to understand the dynamics of crises and the way journalists work. Editors on the media panel will give insights into investigative journalism and their experiences with organizations in crises.
16:30 - 17:00
In the current communication landscape, crises are bound to strike any organization anytime and anywhere. Crises, real or perceived, have the potential to make and break public and private sector organizations and destroy one of their most valuable assets: their reputation. In this training, we will examine at best practices in communicating effectively in a crisis and what measures to prepare for potential future crises.
09:00 – 09:15
Anatomy of a Crisis Now
We will look at the dynamics of a crisis now and how they can affect an organization’s reputation.
09:15 – 10:00
Crisis Communication Theories:
A quick examination of some of the leading crisis communication theories and why they matter to practitioners
10:00 – 10:30
We will analyze few local and international case studies to draw lessons learned.
10:30 – 11:15
11:15 - 11:45
Proactive Crisis Communication Planning: Do’s and Don’ts
Drawing on international and regional examples we will analyze real life crises and build an understanding of the best practice that guides crisis communications.
11:45 – 12:45
Crisis Communication and the Net:
Is it just about responding faster…or do we need to learn a new game? The internet is accelerating the pace and scope of crisis faster. A story, a rumor, a piece of information posted by disgruntled customer/employee become “facts”. We will look how the net has connected people and ideas in new ways and what it means for crisis communicators and managers.
12:45 – 13:30
13:30 - 14:30
Practice Simulation Exercise
Trainees will be divided into groups to deal with a crisis communications scenarios. Participants will be working together on devising the best possible crisis strategy, tactics, and plans. As participants are working out their crisis communication responses we will increase the pace and pressure through one or all of the following:
14:30 – 16:30
At the end of this module, participants will be able to:
For organization group rates please contact us on email@example.com